Top 10 Google SEO Ranking Factors you Need to Know for 2022

9 min readAug 5, 2022

The 10 Most Important Google SEO Ranking Factors You Need to Know in 2022

Google SEO ranking factors 2022 and requirements are changing all the time, and it can be difficult for the average blogger to keep up with the updated steps of search engine algorithms. But there are a few things you must know if you want to get more traffic to your website.

A website that is well-optimized for top SEO ranking factors will get more and more traffic over time. Traffic means more potential sales. If your website is not ranked by SEO, then there is no way for web users to find your website, which means that your efforts to create a website and write blog posts are equivalent to wasted.

In this blog post, I will share with you the basic factors that affect top SEO ranking factors in 2022. After reading this article, if you follow the aspects mentioned in this article, your business volume or sales of goods or services will increase.

Below I’ve created a table of contents so that you can jump straight to the SEO ranking factors section, which may be what really appeals to you.

But before we get into the individual ranking factors, let’s quickly go over the basics of how search engines rank.

The following factor is considered to be a ranking factor in Google.

What is SEO? Top 10 Google Ranking Factors you Must Know for 2022

Understanding SEO rankings or “How to rank higher on Google?”

Many people want to know what is going on with Google rankings, so before entering the ranking factors of search engines, let’s answer some basic SEO questions.

What is SEO ranking?

SEO means search engine optimization, that is, web pages can get better search rankings, but how does SEO ranking work? Next, let’s do analysis together.

What we often say about SEO ranking usually refers to the position of a website’s content on the search results page of a search engine. Rank #1 means that when people search for a particular word or phrase, your page is the one that ranks #1 in the search results (excluding promoted results, featured snippets, and various answer boxes, which we will include in mentioned later).

Content that appears in the top 3 search results is usually high-quality content, as about 50% of the click-through rate is mostly on the top 3 search results.

Top 10 Google SEO Ranking Factors you Need to Know for 2022

It is also very advantageous if the page appears on the first page of search results, that is, in the top 10. Because more than 95% of Internet users have a very high degree of attention to the first page of search results.

Google Ranking vs SEO Ranking

Google’s goal is to “integrate the world’s information so that the world can access and use this information.” And providing relevant search results is the main function of Google.

First, Google’s search bot (aka “spider,” which is an automated piece of software) crawls the web…and crawling means visiting web pages.

Second, Google will add well-optimized and crawlable pages to its own index and then catalog them.

Then there is the fact that when web users search for content on Google, Google will display the results and content it thinks are the most appropriate based on the search terms (from the hundreds of millions of web pages Google indexes) that users enter.

This relies on the page title and meta description sections of each page. Based on the displayed results, web users click on the relevant link to visit the website.

How Does Google Search SEO Ranking Work?

When Internet users are looking for information, they enter words into search engines or by a voice that is associated with the relevant content, and these words are called “keywords.” The content optimization part of this article includes the content of keywords.

But search engine rankings are not just about keywords, rankings are also about the quality of content and information.

According to Google’s own search quality metrics, when Google is retrieving the main content of each web page, it examines the following factors:

Purpose of the web page
Expertise, authority, credibility — not only from website and web content but also from the individual producing the content
Quantity and quality of content
Website information and information on content producers
The reputation of the website and the reputation of the content producer

These factors all enter Google’s ranking algorithm, and Google also performs SEO rankings based on these factors.

According to the evaluation system mentioned above, Google will present the most relevant and high-quality results to web users. The most relevant content will be displayed first, and the rest will be shown on subsequent pages.

The SEO ranking factors mentioned in this article are mainly to let Google know that the page is relevant to the search content so that web users can click on the link and then visit the website.

But we should understand that no one can guarantee that a page will rank first in Google’s search results, because Google’s SEO mechanism is constantly changing, and therefore rankings change with it.

What exactly are on-page SEO and off-page SEO?

Whenever SEO is mentioned, both on-page SEO and off-page SEO are mentioned.

On-page SEO refers to factors that can be optimized in the webmaster backend, such as the underlying code and content.

Off-page SEO refers to the establishment of incoming links and social signals to promote publicity outside the website, thereby enhancing the credibility and weight of the website itself.

SEO ranking factors include on-page SEO and off-page SEO.

How to check search engine rankings?

Before we start to understand SEO optimization ranking, let’s understand some basic knowledge. First, search for some keywords based on your industry and the theme of your website to see how your website ranks.

However, for more established sites, finding their rankings is not realistic, but there are certain tools we can use to achieve this. For example, we can use SEMRush to check the ranking of a website or webpage.

On the SEMRush website, enter the domain name directly into the search box, and after a few seconds, the website report will come out.

In the results, we can look at the top organic keywords that rank in search engine results. We can also use the Keyword Position Tracker to see how keywords are ranking.

Plus, there are other keyword research tools, which we’ll talk about later.

Next, let’s take a look at a few of the more important Google ranking factors in 2022.

The website is More Secure and Accessible

The number one factor in this article is the URL, which is the link to the web page itself. Google’s bots can easily access and crawl these links.

In other words, Google must be able to access the link and view the content of the page in order to gain insight into the content of the page. In order to help spiders better crawl web content, we need to do the following:

The code of the website needs to be streamlined and powerful
The robots.txt file, because this file tells the Google robot what content on its own website should be crawled and which should not be crawled

Sitemap. A sitemap can list all websites. If your website is built with WordPress (click to read “How to Build a WordPress Website on SiteGround”), you can use a plugin like Yoast SEO to create a sitemap. If you don’t have a website built with WordPress, you can use the sitemap online generator to generate a sitemap.

HTTPS doesn’t determine whether a page is indexed, but Google’s John Mueller said in his tweet that HTTPS is a ranking factor and that sites with HTTPS are more trustworthy for site visitors.

If you don’t have an SSL certificate for your website, be sure to install it. If website visitors see that your website does not have the green security mark of SSL, they will question the security, authenticity, and authority of your website.

In addition, if your website is an e-commerce website, you must install an SSL certificate to ensure transaction security.

Web Page Speed

(including the speed at which the mobile terminal opens the page)

Page speed has always been one of the main factors in SEO rankings. Google’s goal is to improve the user experience of users browsing the web. If the page loads quickly, the user experience will be better for website visitors.

Starting from July 2018, with the update of the new search engine algorithm, the loading speed of mobile pages will become one of the important factors of Google SEO.

You can use Google’s mobile testing tool to test your website’s performance. If your website was created with WordPress, then learn how to improve WordPress loading speed.

Be Mobile-Friendly

When it comes to mobile clients, a friendly mobile client experience is also a major factor in SEO rankings. Nowadays, more and more people are using mobile clients to use the mobile Internet and even more than the number of people using computers to surf the Internet (please click to view the statistics of Statcounter). One of the reasons for the change.

Google’s mobile indexing is now a reality, and Google’s indexing results are still crawled from mobile-optimized sites first, followed by computer-side data. If your website is not mobile optimized, your website is also likely to be sacked by Google, at least when it comes to SEO.

All of the SEO ranking factors mentioned in this article will help you lay the groundwork for search engine rankings, but individual webmasters must also consider user experience, especially for those who visit your site.

We need to pay attention to the following:

Is your site a responsive website that automatically scales for different devices
Whether the site font is a large font, mainly for small screens to improve readability
How well are access and navigation done, and does it include click-through menus?
Make sure that important content is not covered by interstitial ads

Domain name Age, Links, and Authority

Nearly 60% of the top 10 sites in Google search are sites that have been in operation for more than 3 years. Ahref ‘s research on more than 2 million pages shows that only a handful of sites can rank in the top 10 of Google’s search results within a year.

So, if you have already optimized your website according to the tips in this article, then congratulations, your website has occupied a certain advantage in ranking compared with other websites.

The domain name of the website is also important. Although Google has penalized websites that contain target keywords in their homepage links, these penalized websites have one thing in common, that is, the content is not rich and high-quality, and it can almost be said to be spam.

In addition, there are studies that show that a website’s ranking will also improve if its domain name is highly relevant, and its quality and value are relatively high. However, if you already have a relatively mature site, you don’t have to find a domain name that can accurately match your major and your field, just focus on the optimization of page links.

Weight is also very important for a website’s ranking. When a website includes quality content, and its inbound links and promotions on other social media platforms do, the website can also get better rankings.

The Moz website uses two indicators of page weight and domain name weight to measure the weight of a website. The scores of these two indicators are from 0 to 100 points, and this website can also tell you that a certain page or a certain domain name is in Possible positions in SEO rankings.

There is also a tool that can query the authority of a website or page, it is Open Site Explorer. This tool is also very simple to use, just put the link in the search bar of this page and press Enter to complete the analysis. In the end, you also get a report on domain authority, page authority, existing links, and new links.

Continue Reading…