How to Do Keyword Research for SEO: A Beginner’s Guide [2022]

12 min readAug 9, 2022

The Ultimate Guide to Keyword Research: 20 KEY Steps to Find the Best SEO Keywords in 2022

On the Internet, keywords are very important, and the choice of keywords can also determine the level of page views of your article… Its importance is the same as the title!

Titles can be catchy, and adding keywords can get you more readers’ attention! keywords can enhance the power of the title! It can get your headlines in front of more potential customers.

Users only need to search with keywords to find the results that meet their needs. The quality of keyword optimization is related to the quality of rankings that SEO is most concerned about, and the size of the demand monopoly.

Therefore, keywords are a particularly important concept from an SEO perspective. On the other hand, keywords are the basic concept of comparison.

We believe that it is more important than basic SEO knowledge. This article explains what keywords mean from several perspectives.

How to Do Keyword Research for SEO: A Beginner’s Guide [2022]

What are keywords?

From the definition of Encyclopedia, keywords are the translation results of English “keywords”, the vocabulary of library science, and the vocabulary that users enter into the search engine to express their personal needs of users. From the definition of Wikipedia, it means a shortened vocabulary for users to obtain information.

In fact, these two definitions mean the same thing, they just state it differently. If you use Google, and you want to get information about a certain keyword, then the words you type can be called keywords.

keywords are the ideas and topics that define your content. In terms of SEO, they are the words and phrases that searchers enter into a search engine, also known as “search queries.”

If you boil down everything on your page (all images, videos, copy, etc.) to simple words and phrases, these are your main website keywords.

As a website owner and content creator, you want your website keywords on your pages to be relevant to what people are searching for, so they have a better chance of finding your content in the results.

It should be noted here that keywords are a carrier of user needs, and are concise words that users are currently pursuing.

This is easy to understand because users typically don’t type in large characters to find results, but only use words that express the core idea to find results and answers.

Why are keywords important?

keywords are important because they are the key between what people search for and what you provide to meet that need. Your goal to rank on search engines is to drive organic traffic to your website from search engine results pages (SERPs) and the website keywords you choose to target (meaning the website keywords you choose to include in your content) The type of traffic you get.

For example, if you own a golf shop, you might want to rank for “new clubs” — but if you’re not careful, you might end up attracting crowds interested in finding new places to dance after dark.

keywords are just as important as your audience and content because you may describe what you offer in a slightly different way than what some people ask for. To team well with creating content organically and driving visits to your site, you need to understand the needs of these visitors — the language and content they use, the type of content they seek.

You can do this by talking to clients, frequenting forums and community groups, and doing your own website keyword research using tools like Website Keyword Explorer.

What are long-tail keywords?

Website keywords can be broad and far-reaching (these are often referred to as “master website keywords”) or they can be a more specific combination of multiple terms — these are often referred to as “long-tail website keywords”.

Single-site keywords seem to be your ultimate goal, as they often have an enticingly high search volume. However, they usually have very stiff competition. You might want your boutique clothing store to rank for “clothes,”.

Aside from intense competition, a single website keyword can be very vague. If someone is searching for “dogs,” you don’t know if they want a list of dog breeds, information about dog food, a place to buy dog collars, or just a website with cute pictures of dogs.

Long-tail website keywords usually have a clearer intent. For example, “best organic dog food for puppies” or “cheap dog walkers in Seattle.” You’ll also find that there is less competition for long-tail site keywords, and smaller sites have room to enter and make their mark on the SERPs.

Learn more in our keyword research guide.

Using keywords on your page just to put website keywords on your page is not good. Creating engaging content is about delivering real value to real people, not just sending tips to Google bot friends.

You should follow some basic website keyword usage rules to get started. On every page of your website, you should use unique website keywords in areas where bots and humans generally want to assure them that you have the content they’re after.

This includes title tags and content body, which leads to an important point: the trap of clickbait. You may think that giving your content an enticing vague title drives more clicks, but by disguising the actual content of the page, you are opting out of some features of your site’s keywords.

You can also add key website keywords to your URL, H1 tags on pages, meta descriptions, and alt attributes of images on pages; all of these places will help search engines understand what your content really means.

Using website keywords in these areas is the most basic way to target content to search. It won’t immediately get you to the top of the results, but it’s essential SEO; failing to take these basic steps may keep you from ranking in other ways.

Use Website Keywords to Develop a Content Strategy

While you can usually start with a website keyword and create a piece of content around that term, sometimes your content already exists and you need to figure out how to match it to your website keyword.

To do this, create what’s called a “content-to-site keyword mapping.” Creating this map can help you understand the impact of your existing content and identify weaknesses or gaps that need to be filled.

Since website keywords define every page of your website, you can use them to organize your content and strategize. The most basic way to do this is to fire up a spreadsheet (your “content-to-site keyword mapping”) and identify the main site keywords for each article.

You can then build the worksheet to your requirements, adding website keyword search volume, organic traffic, page authority, and any other metrics that are important to your business.

Ideally, you want every page on your site to target a unique primary site keyword. Generally, your homepage will target a very broad industry term, and as you create category pages, product pages, and articles, they will drill down to your niche and target more specific needs.

The relationship between keywords and search engines

We do this, on the one hand, with keywords, pictures, multimedia, and other network content, on the other hand, for users to see, on the other hand, for search engines to see.

Present to the user only when the current web page is viewed and indexed by a search engine. Therefore, it is necessary to clarify the relationship between keywords and search engines.

Let’s first look at the principle of search engines, which can be summarized as crawling and indexing — search word processing — sorting. Search engine spiders are always crawling around, grabbing fresh page content, then indexing valuable page content,

and entering keywords into search engines to understand the user’s real search intent through techniques such as word segmentation, and in the results. ordering in order to provide users with list-type results

If you understand the structure of search engines, you can know the importance of keywords. Under the current technical conditions, search engines can only identify text content and pictures,

but the text content consists of a single keyword. Keywords are the premise of search engine work, and content composed of multiple keywords is a necessary condition to meet user needs.

What is the function of keywords?

When people search for certain aspects of information on Google, keywords often play an important role. If your title contains the keywords “Digital Marketing” or “Digital Drainage”, then people are searching for “Digital Marketing”. Or when “Digital drainage”, it is easy to search for your articles.

Of course, the general probability will be very small, after all, many colleagues are also using the same keywords. How can you keep your articles at the top of the search page? It’s very simple, wait for your article to get enough hits and go up.

There is a way to write a headline and a way to choose keywords, and when you combine the two to create an engaging and trending headline, your article clicks will go up many times over!

do you know? In order to attract traffic, there are a lot of people who do the Internet, they will add popular keywords to their titles to attract readers who are interested in certain aspects. This can quickly attract specific groups of people, that is, they are interested in certain aspects. , and these people are interested in “keywords”.

What are the most popular keywords recently?

What we care about is how to find popular keywords and how to create effects through popular keywords! For example, drainage increases powder.

Why is it necessary to include keywords in the title?

Because the keyword itself already has search traffic, the traffic is still very good. If you don’t add keywords to your title, the number of page views will not be so ideal, and the number of recommendations is the same. On the Internet, you should pay special attention to the design of keywords, followed by the design of the title.

Before, in order to write a title, I searched for popular keywords on the Internet. I wanted to know what keywords readers wanted to know because the title I wrote was related to traffic, so I searched a lot. Keywords… You can look at these titles… 100 ways to quickly add people, 36 tips for attracting fans for micro-businesses… and so on.

These titles are relatively successful, the content is very poor, it is simply garbage. You can look at the keywords in these titles, and you will find that they are all related to the keyword.

How to find popular keywords?

Here I will tell you the method. I won’t say much about the platform for finding keywords. As long as you know the method of finding popular keywords, you can use it on any platform.

Before, I searched these titles on Google and then found the keywords in the titles. If you want to find popular keywords, you need to do this: search for articles related to your article, and then put them Write down the titles, and then slowly find their keywords in each title, and then use them in your title.

You can find that when you create a title, you can also add several keywords together, and then use them as a title. It’s a bit ugly to do this, but they do several things, more or less they all increase people’s clicks on your article, otherwise, people wouldn’t design their headlines that way. If you’re writing sales copy, don’t use a bunch of keywords together.

If you want to attract what kind of readers, what kind of keywords do you want to put in the title…if you want to attract college students? Well, you must have the words “college student” in your title.

If you want to attract weight loss people? Great, but the words “weight loss” in your title, or something like “slim down”.

If you’re selling acne products, you add words like “Acne Treatment” to the title. If you want to attract readers who are interested in saving money, then include the words “saving money” in your title.

Do you understand? If the product you sell is related to hair growth, you should include the word “hair growth” in the title you write.

How do distinguish and find out which are popular keywords?

Go search for articles published by your peers. When you search to find those articles that are at the top or those articles with high pageviews and more comments, you write down the titles of these articles, and then find the keywords in them, and then try to find a way. You can use keywords in your title.

Keywords are the most commonly used in Internet marketing. Correct use of keywords can greatly improve impressions, but finding suitable keywords is not so easy.

Intent-based keywords, or keywords that drive users to action, are great to include on pages where you want to increase traffic and conversions. Keywords vary from person to person, and since every audience is different, the keywords that trigger their interests and actions will also change.

In the process of operating the store, whether it is writing the title or promoting the through train, we cannot do without keywords. Identifying the keywords means that we are a big step closer to success, so how to accurately find the keywords?

So how do we include some keywords in the content of web pages to achieve our goals?

Today I will share with you 20 aspects.

20 Best Keyword Research Tips for Your SEO Strategy in 2022

1. Keyword extraction of hot words and soaring words

We need to use the business advisor-market-search ranking, and after entering the business advisor market-search ranking, we can obtain the hot search words and soaring words in the market, and process them according to the hot search words and soaring words.

Let’s take the makeup and fragrance category as an example, we can see the ranking of the store’s hot search terms and soaring words, and learn about their various indicators, such as click popularity, click rate, payment conversion rate, etc. It should be noted that hot search words are highly competitive and are not suitable for new products.

The hot search words are the focus of popular models. The category should be the leaf category. The best time is 30 days (you need to use the market professional version or above), In this way, the database is large and the reference is stronger.

2. Find the seed keyword

The foundation of keyword research is seed keywords. With seed keywords, you can identify competitors and define your website. Finding seed keywords is very easy. If you want to promote a product on Amazon, just describe it in your own words or think about how people would search for it. If you’re not sure what products to sell on Amazon, you can browse the platform’s listings and maybe find what you want to sell.

3. Do keyword research

Conducting keyword research can help brands understand how to effectively apply keywords to new or existing content. Searches on related topics or industries can also help determine which phrases users use to search for similar businesses or services. However, the keywords should be related to the product or service. Don’t pile up useless keywords. The power of adding keywords will be downgraded by the system, which will not only not help but also affect the brand.

Keywords are very important for e-commerce sellers. It can bring traffic to the listing and help stimulate sales. So, how do find the right keywords?

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